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Matcha Beyond the Cup
Why its scent works so beautifully in interiors.
From your morning cup to interior atmosphereMatcha has become a familiar part of our daily routines: whisked into a morning bowl, poured over ice or folded into a creamy latte. Its colour is unmistakable, its taste quietly complex. But beyond the cup, matcha has another story to tell—one that unfolds through scent.
Meet No.14 Firewood Green
The Calming Contrast of Matcha.
The Calming Contrast of Matcha.
Fresh, green and softly grounding, matcha brings a distinctive sense of calm to an interior. It is this unexpected quality that sits at the heart of No.14 Firewood Green, our new limited-edition scent, where vibrant matcha meets sensual musk and enveloping cashmere woods.
The result is a green fragrance for the home that feels both energising and serene: a modern study in contrast, created for slower moments and beautifully considered spaces.
What does matcha smell like?
Green, earthy and unexpectedly soft
The scent of matcha is more nuanced than its vivid green colour might suggest. The freshness of crushed leaves meets a subtle earthiness and an almost creamy softness. Bright and lively, yet understated and balanced. It is precisely this contrast that gives matcha its modern appeal as a home fragrance.
''I think green and earthy notes feel instinctively familiar because they remind us of nature: leaves, moss, herbs, freshly cut stems, damp earth and wood. What I like is the contrast between freshness and depth. Green can feel bright and alive, while warmer, woody notes make it more atmospheric and grounded. It’s a combination I’m naturally drawn to.'' - Mark
No.14 Firewood Green
From your morning cup to interior atmosphere
No.14 Firewood Green
From your morning cup to interior atmosphere
Part of matcha’s appeal lies in the mindful process of preparing it: measuring, whisking and taking a moment to slow down. In the home, its green notes create a bright, open atmosphere, while subtle depth adds warmth.
''Matcha brings a little of that feeling into everyday life. It’s there in the colour, of course, but also in the aroma and the physical act of preparing it. There’s something very sensory about the whole experience.'' - Mark
''Matcha has mostly been part of tea ceremonies in Japan, a moment when people slowed down and stayed present in the gathering. That's what I think people are looking for more and more these days, in a world that rarely slows down, more moments to stay present and connected.'' - Filip
No.14 Firewood Green translates this feeling into fragrance—an invitation to slow down and reconnect with your surroundings.
How to style a matcha scent at home
Like colour, fragrance shapes how we experience a space. Discover how No.14 Firewood Green evolves with its surroundings.
A clear beginning
In the kitchen or dining room, the green matcha notes of the scented candle complement the calm pace of the morning. Pair with light wood, handmade ceramics and green branches.
Rest and focus
In a workspace or reading room, Home Essentials combines the lasting fragrance of sticks with the instant freshness of a room spray, creating a bright and balanced atmosphere.
Gentle warmth
In the living room or bedroom, fragrance sticks gradually diffuse musk and cashmere woods, creating a soft, enveloping atmosphere.
Carry the scent into your daily care ritual with the Luxury Hand Care Duo, hand soap or silky-soft shower mousse.
A Warmer Shade of Green
With No.14 Firewood Green, matcha takes on a new form—not as an ingredient, but as an atmosphere. Fresh, comforting and refined, the fragrance brings matcha’s green nuances into the home in an unexpected way.
Waarom de geur zo mooi werkt in jouw interieur.
Matcha heeft een vaste plek gekregen in onze dagelijkse routines. Zorgvuldig opgeklopt in een kom, ijskoud geserveerd of verwerkt in een romige latte. De levendige groene kleur is direct herkenbaar, de smaak gelaagd en subtiel. Maar buiten het kopje vertelt matcha nog een ander verhaal—een verhaal dat zich ontvouwt via geur.
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