How do you start developing new fragrances?

I start by spotting trends within the fragrance and in fashion, art and interior design. It has been a "trend" in recent years to wear something that reflects your unique image to set yourself apart from the mainstream. In addition, we are all living more consciously in our own way. Within fragrances, this can be sustainable, vegan and cruelty-free. Marie-Stella-Marie's fragrances have their own trademark. They are distinct, unisex and timeless.

Moreover, everything is as natural as possible with us, so I like to be inspired by flowers, herbs and plants. When I travel, I always look around, looking for new fragrances. Then we look at what we are missing in our range. For example, floral, spicy or sparkling. Of course, we want to ensure a perfect addition to the current range.

At Marie-Stella-Maris, we are known for creating unusual fragrance combinations. Floral with us is not the "standard" rose; we choose a Rock Rose. We strive for layering in a fragrance by creating surprising combinations that make you want to keep smelling and be continuously surprised. Less is more at Marie-Stella-Maris. At the same time, we try to make an interesting and unique fragrance with as few outstanding fragrance notes as possible. The number of the specific fragrance can see in the number of fragrance notes used; No.03 Poivre Noir Frais, for example, has only three.

How does fragrance influence an atmosphere? And in particular, the scent Voyage Vétiver?
Research shows that as much as 75 percent of our emotions are determined by what we smell. Scent has the unique ability to evoke a physical place, a tangible memory or powerful emotions. This is due to the innate link between scent, emotion and memory. Voyage Vétiver is a soft mineral scent that brings a sense of calm and freedom, like a relaxing walk on the beach. The fragrance brings relaxation and brings you back to your pure state of being.

You have men's and women's fragrances and everything in between. What do you think about that? Should we get rid of that? Or is it just convenient for consumers?

The fragrance is based on memory and, therefore ultimately personal. For me, labels are therefore unnecessary and even old-fashioned. Choose a fragrance based on intuition if you ask me. Often people get no further than spicy for men and floral for women; I don't see it this way. Also, what you think of fragrance is culturally determined. In the Middle East, for example, rose fragrance is a sign of masculinity, while in Europe, it can be perceived as feminine and classic. Therefore, at Marie, all fragrances are unisex. Anyone can wear every fragrance and we are proud of that.

How do you know when a fragrance is ready?
When developing a fragrance, you can go on endlessly, but if you go on too long, the identity of the scent can also be lost. Intuitively, you can often make the best choice and "feel" it is finished. Moreover, it is a puzzle you must put together so that, in the end it is the perfect addition to the range.